Creative Strategist

Build it. Direct it. Ship it.

I take creative from concept to completion, working across editorial, digital, video, and live activations. 15 years building brands and leading campaigns across entertainment, Web3, and e-commerce. Every project has a system behind it and results in front of it.

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Art Direction Campaign Strategy Brand Identity Creative Operations Editorial Design Content Systems Video Production Photoshoot Direction Print Production Campaign Direction
01 — Selected Work Case Study
Dope World Ecosystem Content Strategy & Brand
Web3 Community 2+ Years 13.5K Followers

Dope World Ecosystem

Creative Strategist — Dope DAO & Cartridge

Built the content and campaign system that sustained growth through a market downturn and scaled engagement across multiple game products.

Absinthe Art Direction
Editorial Shoot Caesars Palace

Absinthe

Art Director — Spiegelworld / Las Vegas Magazine

Directed an editorial photoshoot that delivered both publication-ready storytelling and reusable commercial assets.

Chartlatan Brand Building
Founded $10.8K Revenue Global Sales

Chartlatan

Founder & Creative Director

Built and operated a niche e-commerce brand end-to-end, from concept and product design to storefront, marketing, and fulfillment.

Poolside Chic Fashion Campaign
Multi-Retailer Planet Hollywood

Poolside Chic

Art Director — Miracle Mile Shops

Created and directed a unifying campaign concept across multiple retailers, with assets extended beyond the original publication run.

Vetta Sports Brand Campaign
Sports & Recreation St. Louis

Vetta Sports

Creative Director — Multi-Location Sports Complex

Led multi-year campaign and brand execution across print, digital, and in-venue touchpoints for six locations and multiple programs.

15+
Years Experience
20+
Brands Directed
7+
Industries
Full Stack
Strategy to Execution
02 — About
Joshua Nelson

Joshua M. Nelson — Chicago, IL

I think in systems. Before I solve a creative problem I need to understand the whole thing, how it's structured, where it's breaking, and what a real solution looks like. That's what lets me take something apart and rebuild it properly.

Over 15 years across entertainment, publishing, Web3, sports, and e-commerce I've built content systems, campaign infrastructure, and creative operations that teams could actually run. I've also been integrating AI into my creative process, using it to work faster, think broader, and build things I couldn't have built alone.

I see patterns early and connect dots fast. That combination of creative strategy, systems thinking, and a genuine curiosity for what's coming next is where I do my best work.

Creative Strategy Art Direction Video Production Sound Design Motion Graphics Editorial Design Brand Development Content Systems Community Building AI-Augmented Workflows
LinkedIn Email

03 — Contact

Let's build something.

If you need a creative strategist who can take direction, build the system, and ship the work, I'm available for remote roles, long-term partnerships, and select projects. Email is the best way to reach me.

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