Creative Director for Campaigns That Ship

Build it. Direct it. Ship it.

I lead creative from strategy to execution. I build the system, direct the work, and ship campaigns across editorial, digital, video, and live activations. From Web3 communities to major Las Vegas brands, my role is making ideas real and measurable.

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Art Direction Campaign Strategy Brand Identity Creative Operations Editorial Design Content Systems Video Production Photoshoot Direction Print Production Campaign Direction
01 — Selected Work 5 Case Studies
Dope World Ecosystem Content Strategy & Brand
Web3 Community 2+ Years 13.5K Followers

Dope World Ecosystem

Creative Strategist — Dope DAO & Cartridge

Built the content and campaign system that sustained growth through a market downturn and scaled engagement across multiple game products.

Absinthe Art Direction
Editorial Shoot Caesars Palace

Absinthe

Art Director — Spiegelworld / Las Vegas Magazine

Directed an editorial photoshoot that delivered both publication-ready storytelling and reusable commercial assets.

Chartlatan Brand Building
Founded $10.8K Revenue Global Sales

Chartlatan

Founder & Creative Director

Built and operated a niche e-commerce brand end-to-end, from concept and product design to storefront, marketing, and fulfillment.

Poolside Chic Fashion Campaign
Multi-Retailer Planet Hollywood

Poolside Chic

Art Director — Miracle Mile Shops

Created and directed a unifying campaign concept across multiple retailers, with assets extended beyond the original publication run.

Vetta Sports Brand Campaign
Sports & Recreation St. Louis

Vetta Sports

Creative Director — Multi-Location Sports Complex

Led multi-year campaign and brand execution across print, digital, and in-venue touchpoints for six locations and multiple programs.

15+
Years Experience
100+
Editorial Layouts
5
Case Studies
End-to-End
Creative Leadership
02 — About The Short Version
Joshua Nelson

Joshua M. Nelson — Las Vegas, NV

I started in film, and that training shaped how I solve creative problems: story first, systems second, execution all the way through.

I focus on the full stack of creative leadership: defining the concept, building the production system, directing execution, and closing the loop with results.

Over 15 years, I've art directed shoots for Caesars Entertainment and MGM, designed 100+ editorial layouts for Las Vegas Magazine, built brands from zero, led distributed teams in Web3, and launched AI-assisted workflows.

I work best in complex environments where brand, content, and operations need to move together. My strength is turning messy creative needs into clear systems that teams can actually ship.

Creative Strategy Art Direction Video Production Sound Design Motion Graphics Editorial Design Brand Development Content Systems Community Building AI-Augmented Workflows
LinkedIn Email Ordinary Eyes

03 — Contact

Let's build something remarkable.

If you need a creative lead who can set direction and get the work out the door, let's talk. I'm open to select projects, long-term partnerships, and leadership roles.

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